Our Ethos
At Repel, we believe in the power of movement – through fitness, sport, or simply showing up for yourself – as a force for mental wellbeing and personal growth.
Our brand is built on resilience, positivity, and community. We’re here for anyone navigating life’s challenges, creating high-quality apparel that inspires confidence and supports a healthier mind through an active lifestyle.
We started by standing up to bullies – now we help you stand up to the ones on the outside and the ones inside your head. Because sometimes, the hardest battles are the ones no one else can see.
Our Core Values
Empathy
We get it. Life is tough sometimes – mentally, emotionally, physically. We're here with understanding, not judgment, and everything we do is rooted in compassion and support.
Inclusivity
Struggles with mental health can affect anyone. Our apparel is made to fit every body and support every journey, whether you’re starting out or a seasoned athlete. You’re welcome here.
Resilience
Strength isn’t just about muscle. It’s about showing up when your mind says “don’t bother.” Our gear represents that quiet courage – to push through, to grow, and to repel the voice that says you can’t.
Support
When you wear Repel, you’re not just wearing clothing – you’re part of a community that uplifts, encourages, and stands together. We're in this with you.
Style and Substance
We design apparel that performs and empowers – stylish, durable, and built for real people who want to feel good inside and out. It’s not just about how you look – it’s about how it makes you feel.
Our Mission
To empower individuals on their mental health journeys by promoting positivity, resilience, and strength through movement. Whether you’re battling external bullies or the voice inside your head that tells you you’re not enough, Repel is here to remind you: you are enough.
Together, we can repel negativity and create a culture that champions mental wellbeing – one workout, one step, one breath at a time.